The story of the Creative Secret


It all started when…

... Dr. Michael Bloomfield discovered during his PhD research that there was no “grand theory” of creativity. That was a shock. Biology has Darwinism. Physics has relativity. Economics has Marxism, Keynesianism and Monetarism, among others. Creativity? Nothing remotely as all-encompassing and powerful. Yes there were models which explain certain aspects of creativity. But there was nothing like one simple, elegant answer to what's really going on.


Imagine youre a biologist studying a particular ecosystem. You wouldnt find Darwinism operating among those trees, frogs and flies but some other evolutionary mechanism (e.g. say “Smithism” or “Jonesism”) at work among among these flowers, birds and wasps. Darwinism applies to all life. Its necessary for it.

Similarly, while many of the so-called scientific theories of creativity Michael came across did seem to solve parts of the puzzle, nothing even claimed to explain the big picture. For instance, one “theory” suggests intrinsic motivation is key to being creative. But ask yourself this: is it possible to come up with a fantastically creative idea while being very unmotivated? The answer is a definite yes. Perhaps unlikely, but certainly possible. High intrinsic motivation is a common accompaniment to creativity, but it is not necessary for it. Similarly, scientists have developed some solid understandings of the physiological processes linked to creative thought, including the role of specific centres of brain activity, how certain social contexts affect creativity, and what kinds of personality and habits tend to be associated with creative outcomes. But none turn out to be essential ingredients.

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So in 1997, already obsessed with creativity both personally and intellectually, and baffled by this lack of a big theory, Michael set out to discover what was really going on. And after around ten years of painstaking research, pulling together insights from anthropology, psychology, neurology and several other disciplines, as well as analysing the work of some of the great minds of history, especially Isaac Newton and Pablo Picasso, Michael developed the first complete theory of creativity - Generator Theory. Today he describes his ultimate finding using a simple phrase: The Creative Secret. That's because Generator Theory puts forward a single, elegant concept - expressible in just a few words - which explains the creative process in precise detail.


Out of this theory came a practical method - namely, Kleytro™, the worlds first mind-body system for increasing anyone's creative intelligence. Comprising the principles of Generator Theory with his earlier technique of Createmics™, which operates purely at the cognitive level, along with a number of practical methods drawn from cutting-edge science on the one hand and ancient cultural wisdom on the other, Kleytro is analogous to yoga or a martial art. By undergoing the five levels of the Kleytro system you are guided through a journey from simpler and easier exercises to more sophisticated and difficult ones, all the while increasing your powers of creative thought.