The story of the discovery of creativity’s grammar

 

It all started when…

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... Dr. Michael Bloomfield discovered during his PhD research that there was no “grand theory” of creativity. Biology has Darwinism. Physics has relativity. Economics has Marxism, Keynesianism and Monetarism, among others. Creativity? Nothing remotely as all-encompassing and powerful.

 

THE THEORY THAT WASN'T THERE

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While many of the so-called scientific theories of creativity Michael came across did seem to solve parts of the puzzle, nothing even claimed to explain the big picture. For instance, one “theory” suggests intrinsic motivation is key to being creative. But ask yourself this: is it possible to come up with a fantastically creative idea while being very unmotivated? The answer is a definite yes. Perhaps unlikely, but certainly possible. High intrinsic motivation is a common accompaniment to creativity, but it is not necessary for it.                     

 

BIRTH OF A THEORY

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So in 1997, already obsessed with creativity both personally and intellectually, and baffled by this lack of a big theory, Michael set out to discover what was really going on. And after around ten years he developed the first complete theory of creativity - Generator Theory. 

It is this theory which has for the first time described the formal cognitive and conceptual rules of creativity - in other words, its “grammar”.

 

BUT HOW TO MAKE USE OF IT?

Out of this theory came a practical method - namely, Kleytro™, the worlds first mind-body system for increasing anyone's creative intelligence. Comprising the principles of Generator Theory with his earlier technique of Createmics™, which operates purely at the cognitive level, along with a number of practical methods drawn from cutting-edge science on the one hand and ancient cultural wisdom on the other, Kleytro is analogous to yoga or a martial art. By undergoing the five levels of the Kleytro system you are guided through a journey from simpler and easier exercises to more sophisticated and difficult ones, all the while increasing your powers of creative thought.